One key change in the guidance, alongside social distancing measures is that hospitality businesses are asked to keep a temporary record of customers and visitors for 21 days in order to support the NHS Test and Trace service. It is not yet clear whether this is a mandatory requirement or advised best practice.
As the guidance rightly notes, many businesses that take bookings already have systems for recording their customers and visitors. The Government has said that it will share details of its proposed system 'shortly' and that the system will be designed in line with data protection legislation. Whatever system businesses decide to use, as a minimum, hospitality businesses will have to update their privacy notices to advise customers that their personal data will be shared with the Government through the NHS Test and Trace.
Finally, collecting contact details from customers may be a really useful marketing tool, but you need to make sure you comply with GDPR. In particular, if you are going to use the contact details for electronic marketing, you need to ensure that you are legally permitted to do so.