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B Corp - What You Need to Know

on Wednesday, 05 July 2023.

We have prepared a list of frequently asked questions and their answers regarding B Corp and B Corp certification.

What Is a B Corp?

B Corps are companies that are purpose-led and voluntarily apply for B Corp certification as businesses that are meeting high standards of social and environmental performance, transparency, and accountability. There are clear priorities for those organisations who are certified as B Corps, including having an ethos of doing business to benefit all people, communities and the planet. A B Corp has both a mission or purpose and a profit motive, and importantly seeks to balance profit and purpose – it is all about a holistic approach to doing business rather than just a focus on monetary advantages, although importantly a B Corp is set up to make profit. In order to be eligible for B Corp status, you must operate for profit in a competitive market and have at least 12 months of operations.

What Are the Advantages of Being a B Corp?

  • Employees engagement and satisfaction in the company’s purpose and mission which will help attract and retain talent.
  • Effective marketing tool helping to improve brand reputation and consumer trust by providing credibility when evidencing support to a particular cause as it lets consumers know that the company takes their missions seriously.
  • Access to resources, once certified there are many opportunities for collaborating and creating mutually beneficial relationships by businesses working together to find solutions to specific challenges by utilising each other's resources.
  • There are numerous networking opportunities provided by exclusive community events to allow for further collaboration.
  • Provides a simple mechanism for articulating the company's mission both internally to employees and externally to investors, clients, customers and suppliers as the direction of the company is dictated by the standards that must be set to remain B Corp certified, providing legal protection for the company's long term mission and values.
  • Positive Social and Environmental Impact as B Corps are committed to creating a positive impact on society and the environment, addressing pressing global challenges such as climate change, income inequality, and resource depletion.

Is B Corp a Legal Structure?

B Corp is not a type of legal entity in itself and most will be registered companies. Sole traders, mutuals and cooperatives are also eligible to certify. There is no minimum or maximum size. Certain companies, such as those under a year old, those with related entities, or large multinational and public companies, have additional considerations and requirements. Depending on the legal entity, the legal structure and constitutional documents governing the entity will vary.

If you’re a large and/or complex business, then you will need to confirm the correct certification approach for your company. With big businesses increasingly aiming to become B Corps, B Lab has created a Large Enterprise Approach to ensure the pathway for such companies is clear, credible and comprehensive. All companies with $1bn+ in revenue will be required to proceed through this approach, as well as companies with $100m+ in revenue with a significant level of complexity (e.g. numerous subsidiaries, locations in various countries and/or operating in multiple industries).

Pending B corps - If your business is a start up with under 12 months of operations, you’re eligible to become a Pending B Corp. Sole traders are not eligible for Pending B Corp status.

What Is the Difference Between a B Corp and Community Interest Company or Charity?

Importantly, a non-profit organisation or charity is not eligible to certify as a B Corp. because such organisations, for example Charities, are by definition set up for the benefit of the public. Many charities are dependent on grants, donations and fundraising for the majority of their income and any profit made must be applied for a specific charitable purpose.

A Community Interest Company (CIC) is a non-charitable legal structure that is set up to benefit a community. The assets of a CIC are locked for the benefit of the community. CICs are generally eligible to certify as a B Corp.

Who Certifies B Corps?

B Lab is the not-for-profit certification body for B Corporations. There are B Labs across the globe (forming the B Global Network) including Australia, East Africa, mainland Europe and North and South America. B Lab UK is a charity that launched in 2015.

You can find further information about how the B Corp movement started, how many Certified B Corps there around the world and how to search the B Corp register here: The UK B Corporation Movement

What Is the Process for B Corp Certification?

The process is as follows:

  • Pass the assessment – the B Impact Assessment (BIA) assesses the impact of an entire company. B Corps must achieve a verified score of at least 80 points and recertify every three years.
  • Make the legal change - B Corps amend their articles of association, committing to consider the impact of their decisions on all stakeholders.
  • Commit to transparency – B Corps commit to publishing their score and producing annual impact reports on their progress.
  • Pay a submission fee of £250 plus VAT and an annual certification fee to B Lab based on turnover.

The process varies for each company but generally for companies with fewer than 250 full-time employees and less than $100 million turnover can expect the following timescales to apply:

  • Up to seven months - Evaluation queue – a B Lab evaluation team analyst will review your BIA. Usually not much to do other than wait.
  • Up to three months - Evaluation – pre-screening and determine your company’s eligibility for certification. The analyst will screen your application and request documentation with a focus on structure, track, eligibility and scoring.
  • Up to four months - Verification queue – complete the documentation request, wait for B Lab to assign an analyst for verification of BIA.
  • Up to three months - Verification – B Lab reviews and verifies the business’ BIA responses and verifies its BIA score with documentation and a review call.
  • Up to three months - Improvement – If your score falls below 80 points, you will be asked to make improvements.
  • Up to one month - Post-verification – access to B Corp community and resources (as mentioned above).

The certification fee ranges from £1,000 to £50,000+ and will depend on the company's turnover. Companies with over £1bn in revenue should contact B Lab UK directly for pricing information.

Pending B Corps pay a one-time fee of £500, which covers the initial 12-month period.

There is also a 40% discount available to small or underrepresented and marginalised community-based businesses for the first three years.

Can Subsidiaries or Franchises Pursue B Corp Certification?

Companies that own subsidiaries must include these within the certification process. This can be by certifying them separately (this means each subsidiary will have its own BIA and profile page) or certifying them together (depending on the structure there may need multiple BIAs but the group will only have one profile page). Subsidiaries are eligible to certify on their own if they are able to demonstrate that they are operationally complete and distinct from their parent company.

In relation to franchises, B Lab is currently looking into the certification eligibility criteria for these. Currently, franchisors can certify if they have geographical distinction and operate stores or operating entities separate to the franchisee (in which they can use certified B Corp IP at those sites) otherwise, B Corp status can only be used at a corporate level. If the franchisor is a Certified B Corp, any franchisee can apply for B Corp certification independently.

Can Start-ups Certify as B Corps?

If your business has been operating for under 12 months, you’re eligible to apply to become a 'Pending B Corp'. Although you do not gain full B Corp status, this helps to show the surrounding community, including potential clients, stakeholders and future employees, that you are in the process of becoming a B Corp, and also helps to communicate the you are engaging with the B Corp Community.

Will I Need to Change my Company's Legal Structure or Constitution to Certify?

Any company that applies to become a B Corp will need to amend its articles of association to include specific mission-aligned wording provided by B Lab. This formalises the company's commitment to the B Corp Movement and requires the directors of the company to consider the interests of all stakeholders (including shareholders, employees, suppliers, society and the environment) when making decisions, and running the company on a day-to-day basis.

B Lab have advised that where a group of companies wishes to apply for B Corp status, and all of the subsidiaries of the parent company are directly or indirectly wholly owned subsidiaries only the parent company will be required to amend their articles of association. The parent company can also apply on behalf of the group structure.

What Topics Are Covered in the B Impact Assessment?

The BIA is a confidential online tool used to measure, improve and verify a company's social and environmental performance, and is divided into 5 Impact Areas which cover different policies and practices:

  • Governance: code of ethics; financial information disclosure; whistle-blower policy; mission and engagement.
  • Workers: career development; health, wellness and safety; tracking satisfaction and engagement.
  • Environment: environmental management system; recycling materials; water, waste and energy usage.
  • Community: civic engagement and giving; diversity, equity and inclusion; supply chain management.
  • Customers: customer feedback or complaint mechanisms; regularly monitoring customer outcomes and wellbeing.

 What Information Do Certified B Corps Have to Make Transparent?

As a Certified B Corp your BIA overall score and category scores will be shared on your public profiles on the B Lab Global website.

It is important to note that public companies and their subsidiaries have extra transparency requirements. This means that their entire BIA needs to be made public, with particularly sensitive information redacted.

In addition, if any companies have detailed any material items on their Disclosure Questionnaire, they may be required to make that specific disclosure transparent.

How Can VWV Help You?

Please get in touch if you would like any more information on B Corp certification. If you are interested in starting your B Corp certification journey, we would be more than happy to assist you with the process. In particular, we can advise you on the legal requirements and any policies, governance or handbooks that may requiring updating as a result of certification. We can also advise on the new proposed performance standards that are likely to be launched early in 2024.


If you have any questions or would like us to assist you with your transition to becoming a B Corp, please email the New Enquiries team, or complete the form below.

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