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Reputation Management Tips

Reputation Management Tips

A Guide to Managing Your Reputation

Your reputation is paramount to your success as a business. Should an incident arise, are you prepared to deal with the situation effectively to limit any further damage?

Our reputation management tips will help you prepare and plan what to do, should the need arise. For further advice from our experienced team, get in touch and find out how we can help.

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Our Reputation Management Tips:

Don’t panic!

Do not be pressured into making a statement on the spot or feeling the need to give a detailed response to initial enquiries. First statements to the press are almost always bland for very good reasons. If the incident is serious enough to result in legal proceedings, your initial response may impact upon those.


Ensure that your internal team is organised and on message. Make sure that enquiries are directed to the relevant individuals.

Don’t ignore the situation if your reputation is at stake

Clamping down on offensive material will limit the risk of it being duplicated.

Consider putting together a draft response or press statement. If the incident attracts wider attention, you will not be given much time to consider your response. This will also be helpful for planning the message that you want to send out. It may have an effect on your wider strategy for handling the incident.

If you are hosting user generated content which is causing offence to a third party, taking prompt action can in some instances avoid liability altogether.

Keep your policies up to date

Ensure that your relevant policies and agreements are up to date, for example to reflect use of social media. This would typically include staff employment contracts. Take opportunities to remind employees of the content, to emphasise that they are there and must be taken seriously.

Beware of reporting obligations

Be aware of any obligation to report incidents (and the timing of such reports) to insurers or, if you are regulated, to your regulator. If you are a charity, this could involve lodging a Serious Incident Report to the Charities Commission.

“Speak the language” of third parties

When liaising with a third party host of online content, speak their language and point out breaches of their own terms. This may particularly have more sway for hosts outside of the UK.

Work out claims and consider strategy options early on

As soon as you become aware of a potential issue, consider seeking specialist legal advice. We have an expert team led by reputation management specialist Ben Holt. We regularly advise clients on commercial and legal strategy, techniques for handling the media, and can assist in removing offensive material from the internet.

We have a team of experts who can offer support and guidance on managing incidents. For more information, contact Ben Holt on 0117 314 5478.


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Our experienced defamation solicitors can help you by acting quickly and taking action to limit your liability, or potential damage to your reputation.

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