We advise on all aspects of using personal data for marketing, fundraising and development purposes. In addition to GDPR and Data Protection Act requirements, there are additional rules contained in the Privacy Regulations concerning electronic marketing (eg, email marketing) that organisations need to be mindful of.
Our GDPR solicitors can advise on:
We have particular expertise in advising our university, independent school and charity sector clients in this area.
Charities in particular are exposed because the definition of a marketing communication includes any communication that promotes their aims and ideals. This means that charities often have to comply with the marketing rules when engaging with individuals generally. A newsletter will often be caught even if it does not contain an explicit request for funds or other support. We are also experienced in advising charities on particular problem areas such as wealth screening, profiling and data enrichment.
Veale Wasbrough Vizards have always given us excellent advice and we have come to realise they are a standout firm.