She has many years' experience working in-house at FTSE 100 companies such as Disney, Diageo and O2. This means that she understands from the client perspective what makes good legal advice.
Serena was Head of Intellectual Property for Telefónica managing their brand, technology and content around the world. The expertise gained in doing so enables her to help you use your own IP to maximum effect, whether your business is small or large.
Serena enjoys working with innovative enterprises, and can guide you along the journey from having a great idea, through commercialising it and raising funding, to build your own successful business.
She currently works with UK and international hi tech companies, universities, research and development organisations, design companies, charities, industry regulatory bodies and standards development organisations. Her work includes collaboration agreements, open innovation arrangements, terms of grant awards, copyright and patent licensing, data privacy and governance, and trade mark and registered design prosecution and licensing.
Serena is also a member of our Reputation Management team.
Serena is recognised as a stand out lawyer in the Acritas Stars Stand-out Talent survey 2018. "A senior partner. She's experienced and effective."
'Serena provides practical advice, not merely technical.'
Colleen Jones - Head of Tax - O2
'I thought Serena was an excellent speaker. She showed a clear enthusiasm for the subject and expert knowledge of the area, sharing practical solutions for the thorny issues being thrown up by the GDPR. I was particularly impressed by the ease at which she answered some very tricky questions, with the detail of the changes at her fingertips. Definitely someone to have on the team as the deadline for ensuring compliance approaches.'
Caroline Field - Fox & Partners
For the sixth year running, Serena Tierney is voted as a world leading Intellectual Property Strategist by Intellectual Asset Management, included in their IAM Strategy 300 listing - those individuals who are leading the way in the development and implementation of strategies that maximise the value of IP portfolios.
Serena also holds several non-executive roles including:
Her family home is in the Bordeaux region and she can be quite useful with a wine list.